From The Brewery:
Yuengling Bock Beer to Return in 2010
Yuengling Bock BeerPottsville, PA, January 2010 – Last year, D.G. Yuengling & Son, Inc., celebrated their 180th Anniversary by re-introducing a late-winter seasonal classic, Yuengling Bock Beer. Available only in draft, it was the first time a Bock Beer was produced by Yuengling in nearly 40 years. The product was so well received, it will make a triumphant return in both kegs and bottles in January, 2010.
“Local taverns and pubs in our distribution area will once again become a destination for customers to enjoy this product on tap,” commented Lou Romano, Marketing Manager. “Last year, there were many loyal customers looking for Bock in bottles to take home and enjoy with family and friends, but it was not available. There’s a great deal of consumer excitement that it’s coming back in draft and package.”
With a deep amber color, pleasing malt base, and a refreshing hop aroma, Yuengling Bock Beer will be offered in 6-pack (12 oz) bottles, ¼ barrels, and ½ barrels starting January 18, 2010, and will last for approximately 10-12 weeks.
The bottle label and package design is based on actual Yuengling Bock Beer artwork from 1941. It can be found on display in the Yuengling Museum and Gift Shop in Pottsville, PA.
Appearance: I poured the reddish brown ale into a Yuengling pint glass, giving it plenty of head space for the white fluffy top. It appeared a hint darker and more opaque than their Lager.
Smell: Light scented; mild malts and a little esters, nothing too predominant.
Taste: Much like the smell, mild, with malts and lager yeast.
Mouthfeel: This is a medium to light bodied beer, with a bit too much carbonation for my liking.
Drinkability: Medium to high; other than being a bit more carbonated than I prefer, this beer is easy to drink, and at 5.10% ABV, it still is in step with mainstream beers.
Notes: I like the idea of the throwback to 40 years ago and make something like this. I think it is an easy drinking beer very comparable to their Lager; like this is it’s bigger brother. A cool bottle for the collection.